In more ways than one, Montreal draws influence from European culture, through qualities such as its language, cuisine and chic style. To showcase the influence it has on other fashion markets throughout the country and the world, the city hosts major events like the Montreal Fashion & Design Festival each year. Guests can visit the region on summer holidays at the Westin Montreal Hotel from August 1 to 4 and attend the glamorous event, held at the renowned McGill College.
About 500,000 visitors will arrive at this year's event, a festivity that has taken place in the heart of Montreal since 2000. Bringing together international fashion labels, musical performances, and renowned Canadian designers, the unique celebration of an avant-garde culture is one that travellers will not want to miss.
A rising phenomena that has taken the fashion scene by storm will take front row at this year's event – the online fashion blogger. By displaying their unique sense of style for thousands of viewers to provide their input, these fashionistas have created ripples in an industry that is nearly impossible to break through.
During the entire festival, runway shows will align with eclectic beats from cutting-edge performers such as Kaytradamus and Milimetrik. Guests of the downtown Montreal hotel will not want to head back to their rooms until they have tired themselves out dancing to the funky rhythms of these electronic performers.